Privacy Policy

1. Introduction

Louis Fraser Decorative Hardware ("we", "us", or "our") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your information when you visit our website or interact with our services.

We are registered in England and Wales and operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal data:

• Contact Information: Name, email address, telephone number, and postal address when you submit enquiries through our contact form or correspond with us.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website, including pages visited, time spent on pages, and navigation paths.
• Communication Data: Any information you provide when you contact us, including the content of emails and enquiry forms.

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to your enquiries and provide customer support
• To process trade account applications
• To direct you to appropriate stockists for product purchases
• To improve our website and services
• To comply with legal obligations
• To protect our legitimate business interests

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent: Where you have given us explicit consent to process your data for specific purposes.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries and improving our services.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

5. Data Sharing

We do not sell your personal data to third parties. We may share your information with:

• Authorised Stockists: When you request information about purchasing our products, we may direct you to our authorised distributors (Period House Group, More Handles, Handles4Doors).
• Service Providers: Third-party companies that help us operate our website and business, such as hosting providers and analytics services.
• Legal Requirements: When required by law, court order, or governmental authority.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Enquiry data is typically retained for up to 3 years unless you request earlier deletion.

7. Your Rights

Under UK data protection law, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request transfer of your data to another organisation.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, please contact us at sales@louisfraser.co.uk.

8. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our website. We use:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our website.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes secure hosting, encrypted connections (HTTPS), and restricted access to personal data.

10. International Transfers

Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

11. Third-Party Links

Our website may contain links to third-party websites, including our authorised stockists. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

12. Children's Privacy

Our website and services are not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

15. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):